Since the beginning of 2020, adidas padel has been contributing to reducing the ecological footprint and creating new forests. And without you even knowing it, you are helping with this too!
Green Padel, a concept that was just an idea a few years ago, has become a reality in 2020. We cannot ignore it, by producing padel rackets and processing them afterwards in waste processing companies, we as a company – just like all other padel brands and sectors – produce an enormous amount of CO2. You also produce that CO2 by moving to the padel club every week. It just happens in Belgium, in Europe, worldwide.
Since problems are meant to be solved, adidas padel has come up with the #GreenPadel concept.
Simply explained: Green Padel is our ‘green’ way to reduce our C02 emissions by producing extra oxygen. In other words: our way of giving something back to nature. Specifically, adidas padel has entered the Reforestum project in the Picos de Europa (Northern Spain). Reforestum literally means ‘reforestation’, which means that we plant trees step by step and thus reduce our ecological footprint.
By ‘we’ I mean everyone who plays with an adidas padel racket. Because how many trees we plant and how fast we do it is up to you! For every adidas racket sold in your local padel club, your favourite sports shop or our website, we as ‘adidas padel Belgium’ donate part of the proceeds to the Reforestum-project. So, thanks to you, a piece of Belgian forest will be located in the Picos de Europa by the end of 2020 :)
Do you receive a thank you for this? Of course. We can’t plant a forest alone, but with the help of an enthusiastic padel clan this goes a lot faster! Therefore: a heartfelt thank you!
Tip: do you buy an adidas racket from the 2020 collection? Then don’t forget to register your purchase via the #GreenPadel label that is attached to your racket. In exchange for this registration, we will treat you to a free padel video on our online All for Padel ACADEMY platform!
All for Padel what? You read that right, the All for Padel ACADEMY. In addition to rackets and courts, we are now completely ready to introduce you our Trainers Academy. More news about this coming soon…
You buy a racket, we plant a tree. Deal?
